Last week I wrote about teaching children about eco-friendly living and about how to share your life changes with those around you. I want to share with you one of the people who has been trying to help those concerned with sustainability to inspire change: John Marshall Roberts, a behavioral psychologist who applies science to communications that create change.
For the most part, he’s talking to the nonprofit leaders and marketers, but I think his ideas will help you see how to inspire people around you to make their own changes. In the video above, he explains a very basic distinction that will help you to be a persuasive communicator.
If you find this idea helpful, check out some of his more polished videos on inspiring sustainability in skeptics (6:18) and the history of human thinking (6:04, a beautiful video). Both videos practice the kind of communications that inspire change.