Buy Local for Big Benefits

Parenting by Nature in Orillia Ontario


You don’t want the same old stuff. Your needs aren’t filled by conventional parenting products. We know that at because those products didn’t fill our needs either. It isn’t just that one size doesn’t fit all or that not everyone wants the same color. We know that whole categories of products don’t relate to your parenting. That is why we listen to you when you come to our store. We need to know what you need before we can make a recommendation.

A personal recommendation from a trained expert is just one of the benefits you get when you buy local at an independently owned store.

Both short-term and long-term, shopping local comes back to you. Short-term, you get what you want and need because you build trusting relationships with people you know. Longer-term you help build a sustainable community. Improvements feed improvements. A stronger local economy feeds into an even stronger local economy.

Your dollars spent locally continue to build your local economy. This local multiplier effect happens because of where the money goes after you spend it. For every dollar you spend locally, an average of 45 cents is reinvested locally. For every dollar you spend at a corporate chain owned and operated at a distance, only 15 cents is reinvested locally. Your money works harder for you and your neighbors when you spend it closer to home.

Another aspect of long-term sustainability for your local community is environmental. Environmental improvements—or sometimes just a slowing of environmental losses—means your children are more likely to be able to live rich, full lives in the same community where you are raising them.

Shopping locally is energy efficient. Walkable towns reduce driving and sprawl and the pollution that comes with both. Buying locally from a store that deliberately sources goods as close to home as possible also means the stuff you buy hasn’t been transported around the world just to get to you. Both the stuff and you as the shopper are more energy efficient when you shop at a local store that focuses on local goods.

As the benefits build up, you start to see bigger benefits for yourself and your family over time.

Shopping locally boosts the value of your house. American Express OPEN found that houses in neighborhoods near successful, locally owned businesses gained 50% more in value when compared to the broader housing markets in those cities. That is real value for you and your family. (Data over 14-year period from American Express OPEN through Independent We Stand.) in Orillia, Ontario, is an independent natural parenting store owned by a local family. We help build a strong community, and we help you find the products you need to support your parenting choices.

10 Benefits When You Shop Locally

Buying from a local, independent retailer does a lot of good in your community. We invite you to read more about the benefits from the Institute for Local Self-reliance.

  1. Local character and prosperity
  2. Community well-being
  3. Local decision-making
  4. Keeping dollars in the local economy
  5. Jobs and wages
  6. Entrepreneurship
  7. Public benefits and costs
  8. Environmental sustainability
  9. Competition
  10. Product diversity

Local Food: Time to Order Your Holiday Turkey

Farmer with tablet computer

Do you eat local? Now is the time to plan ahead and order your holiday turkey from a local farmer. That juicy turkey is an essential ingredient in your 100-mile holiday dinner.

We talk with you a lot about how important it is to shop local. When you shop in your community, it keeps money flowing and multiplying in your local economy.

Behind just the money, though, it keeps you building local relationships. Whether you are buying a baby carrier, a pumpkin, or a turkey, if you have a relationship with the person who is selling a product to you, you are more confident and trusting in what you get. It’s easier to understand what is going on with your food when you shake the farmer’s hand and ask a few questions when you drop by to pick it up.

100-mile Diet

Since reading a few years ago about the adventures of a Canadian couple eating locally for a year, a story told in their book Plenty: Eating Locally on the 100-mile Diet, my family has made great efforts to replace far-away foods with great local foods. We are fortunate to have a lot of choices.

The very small town (now a ghost town) where my grandfather was born, is a now a collection of turkey farms. When my family eats turkey, we always have a variety of local options, even from the grocery store.

It’s especially important to us to use foods from the Americas, LOCAL foods in more ways than one, for our harvest and holiday celebrations. Acknowledging the food and where each ingredient came from is a big part of our family meal.

It isn’t always easy to get the foods you are used to locally, but you can almost always get local poultry. Whether you go all the way with a 100-mile meal or whether you just find that beautiful, big turkey locally, talk about it with your children. Your efforts and your reasons for buying local will make an impression on them.

Where to Buy Your Local Turkey

If you don’t already have a turkey farmer on speed dial, there are websites to help you find exactly what you are looking for.

In Canada, the turkey Farmers of Canada have links to local turkey producers throughout Canada. The local sites are all different, but most of them list local farmers. For example, when you click through to the Turkey Farmers of Ontario, you end up at Ontario Meat & Poultry, where you can search for exactly what you want—including your location, distance you are willing to go, type of meat, ethnic focus, and so on.

If you are in the U.S. and still looking for a turkey for Thanksgiving, It’s not too late. Local Harvest has a big selection of local farms with turkeys ready for local pick-up. While you are there, check out the fresh cranberries section. There are fewer options, but just think how tangy and fresh those cranberries will taste with your local turkey. To find a local farmer, just focus on your area on the map on Local Harvest, and you will find a listing of local food resources.

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Imports at What Cost? Sustainability

Sometimes the cost of cheap imports is sustainability both local and global

Cheap imports are cheap precisely because they cut costs by cutting corners—pay less for labour, think less about quality, design less for safety, and don’t worry about the environment. Good business? Only in the moment. In the long term, these short-term savings leave us with big bills to pay.

Over the past month, we have been looking at the true costs of cheap imports. In the cases of unpaid labor, unsafe products, low quality, and pollution, we have focused on what isn’t sustainable. Today, we want to shift toward the positive to show what sustainability looks like when it works.

Give It to Me Quick
Truly sustainable products don’t pass on real costs to others but accept and embrace the real costs, redesigning the product and the supply chain not to externalize the costs but to internalize the benefits.


We reach sustainability when we can meet our own needs while not interrupting the ability of future generations to meet their needs.

As I wrote a couple of weeks ago, issues with imports overlap because they all lead to larger issues of sustainability. As long as we buy cheap products that externalize real costs, we have not yet reached true sustainability because we will pay those costs one way or another. There is no one answer to sustainability, but we can aim in that direction through constant improvement of our choices.

Sustainability isn’t just good for us as consumers. Sustainability is good for business. Happy, healthy workers who are paid a fair wage without being pushed beyond reasonable limits of endurance are more likely to do quality work over the long-term. Designs that start with safety in mind are more likely to become beloved products that provide profits over the long-term. Materials that don’t exploit the environment or cause health issues for those near the point of extraction or for the children who will use the final product are more likely to be stable resources over the long-term.

Yes, the theme is the long-term. Sustainability acknowledges that tomorrow matters.

Does it mean we don’t want people overseas to have jobs? Of course, not! If they build their own sustainable local economies, they will benefit in the same ways we will from our own. If they build sustainable products, there will be less hesitation from others to buy those products.

Does that mean we shouldn’t buy anything made outside our own country or even outside our own communities? Of course, not! For most of us, not everything we want or think we need is made in our local communities, anyway.

Sustainability builds on the positive at the same time that it works to eliminate or lessen the impact of the negative. Sustainability shouldn’t be about creating a collection of insular communities that seldom interact. Sustainability puts the priority on the simplest solutions and looks for those solutions locally first.

What Sustainability Looks Like

One of our favorite brands that we carry at is Montreal-based Bummis. They make great cloth diapering products, but that is only part of the story. They are good people who believe in sustainability at every level in their business. They are meticulous in their design and testing; they are careful in their sourcing; they are generous in their business dealings; and, by all reports, they are a great company to work for. When we look for ethical products, we look for companies like this.

Bummis Made Here

Bummis tells consumers about their sustainable products in a Made Here campaign, in which they tell

“How value for us means so much more than just money – how it has to do with integrity and standards and sustainability. And how when you buy something from us, you are buying into our dream – a dream in which business is on the cutting edge of social change and where the bottom line includes the well-being and prosperity of all.”

In addition to making cloth diapering products Made Here and Worn Everywhere, Bummis has a store in Montreal, Boutique Bummis, where they sell baby and parenting products. Before a new employee can work in their store, they learn about the store Manifesto, which starts: “Everyone that walks into the store should feel welcomed and cared about and secure. Grumpy customers should be loved more because they need it!” Every guideline in the Manifesto, indeed every product in the store, builds connection.

“Our mission is to facilitate the attachment of parents to their children by offering products, information, resources and support that will promote that attachment. And the vision behind that is the belief that profound attachment of parents and children can create a paradigm shift that can engender powerful personal and social transformations.”

Bummis co-owner Betsy Thomas sees the store “as a statement of who we are and what we believe in – a place where every day we actively manifest our company values.”

I learned about the store Manifesto when Betsy Thomas and I sat together on a customer service panel at a business conference. I was particularly impressed that these instructions to employees include statements from past employees. This shows me that the concern isn’t just with who people are in their space in the moment but with who they are long-term and who they become through their experiences. One former employee in particular wrote about how her time at Bummis taught her to naturally present “information and options in a non-biased way,” a skill she carried into her training as a midwife—a skill her midwifery preceptors said made her the most advanced student at any level because people often struggle with the skill of compassionate teaching.

I love using Bummis as an example of ethical products and sustainable business because they practice sustainability on so many levels. They are conscious of having a positive impact on all who come in contact with the company.

Organizations Building Local Economies

Many cities and towns have Buy Local campaigns. If yours does, you can get involved. You can expand and shape the way you and your neighbors think about about and act within local economies.

The Institute for Local Self-Reliance is a national nonprofit organization supporting “environmentally sound and equitable community development.” The focus is local self-reliance, and that includes buying local. Yes, buying at a local business helps the business, but that isn’t the most important reason to support locally owned businesses. Consider local jobs, local innovations, and product diversity. Read their “Top 10 Reasons to Support Locally Owned Businesses” for more reasons.

The Business Alliance for Living Local Economies wants to create “real prosperity by connecting leaders, spreading solutions that work, and driving investment toward local economies.” In their decade of research, they’ve come up with Core Four strategies: local first, DIY entrepreneurs, local capital, and better together. Their members are business owners and other leaders. Read their “Localism 101″ to see what they find matters in building living local economies.

Keep in mind the Local Multiplier Effect. The organizations above and many others recognize that feeding your money and energy back into you local economy multiplies the effect. Buying local is good for you in more than the way it makes you feel. Research shows that when you buy local, $.45 of every dollar is reinvested locally; when you spend a dollar at a corporate chain, only $.15 of that is reinvested locally. Your money works harder in ways you will notice when you spend it locally. This Local Multiplied Effect feeds back into your own community and creates greater wealth than exporting your money to corporate headquarters.

What You Can Do

  • Avoid exploitation. You need to know more about the products you buy in order to know whether workers or environment were exploited to produce them.
  • Be a localist. Look for local solutions first without avoiding solutions from afar when they really will work for you.
  • Only buy what you need.
  • Buy what you need from people you trust. Especially with parenting products for new parents, you need support. You need to know how to use a baby carrier or a cloth diaper. The questions you want to ask are sometimes quite personal. Building a trusting relationship with a knowledgeable store owner can help you focus on what you really need and avoid those baby products you might leave on the shelf and never use.
  • Meet more people so you can develop more of those trusting relationships. When people trust one another, they are accountable to one another.
  • When you do buy, look for products that meet high standards. At we help you with that by adding the icons for our Safe Family Promise to every product in our store.
  • Think about what makes you happy and put your focus there.
  • Shift your focus from stuff to relationships between people. The Canadian Index of Well Being includes tools to help you build resilient local communities.
  • Be part of the change in your local community, building a local economy that is more focused on happiness than stuff.
  • Don’t get caught up in the negative. Reading about child and forced labor can be devastating. Work to right the wrongs, but also work to enhance the rights in your life. Feed the positive relationships in your community.

True Sustainability

True sustainability acknowledges true costs. Businesses that measure their success by a triple bottom line of People Planet Profit already understand that paying up front for people and planet pays dividends to them and their customers in the long run. We don’t need to embrace business that puts profit ahead of people and planet. If we want to give our children the same chances that we have, we can’t put profit ahead of them and their future.

When Betsy Thomas talks about Bummis, one of the things that really sticks with me is her observation that new parents turn naturally toward sustainability when their children are born because children give a face to the future. You and I as parents have a passionate stake in long-term sustainability through our children.

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Imports at What Cost? Quality

At What Cost Quality

Quality isn’t necessarily your primary concern when you are looking for low-cost toys, diapers, clothing, and other children’s products. Many companies outsource production to keep costs low, which allows importers to sell to North American markets at lower prices than products Made in Canada or Made in USA. Often quality suffers for cost.

Over the past month, we’ve been looking at the real costs of imported children’s products. Today we look at quality of imported children’s products.

Give It to Me Quick

When you buy low-quality imports, you pay in safety and durability—and sometimes you pay at the store twice when you replace cheap products.

Quality Issues

Issues with imports overlap because they all lead to larger issues of sustainability.

Quality can be a safety issue. Last week, I wrote about safety and what you can do to ensure that you don’t buy unsafe children’s products. In some cases, safety issues are caused by inferior materials. As a matter of fact, the rash of recalls in 2007 of toys made in China and sold in the U.S. was the catalyst for safety law of 2008 after the U.S. CPSC recalled 276 different toys in 2007. Mattel alone recalled more than 20 million toys that year. A few of the recalls were for bad design, like the Easy Bake oven burn hazard and the magnetic Batman whose magnets fell off. Most of the toy recalls, though, were for lead in paint or other surface coatings. These toys were made in China with materials sourced in China.

How could so many low-quality toys come out of Chinese factories? Chinese officials wanted to know as well. Factories in China have to be licensed for export. After the recalls began in 2007, 1,726 factories in the province manufacturing the most toys, Guandong Province, were inspected, and 85% were found to be substandard. 44% lost their licenses, reducing the overall number of toy imports that year. When 70-80% of the toys sold in the U.S. are made in China, it shows on store shelves when Chinese factories fail so spectacularly.

What was the consequence of the toy recalls? A group of scholars from the National Bureau of Economic Research (NBER) explored in 2009 consumer and stock market response to 2007 toy recalls. Parents surveyed said that they intended to change their buying habits, and researchers found a spillover effect in lower sales for non-recalled types of toys and for brands not involved in recalls. The whole industry suffered. Why didn’t consumers just avoid the offending manufacturers? Because “Consumers do not recognize manufacturers as well as they recognize brands and trademarks,” said Mara Lederman, a professor at the University of Toronto’s Rotman School of Management and one of the authors of the study. Consumers worried about the safety of all toys that year.

All of this because large toy manufacturers were cutting corners to squeeze costs and boost profits. None of the recalled toys were Made in Canada or Made in USA. Local toymakers weren’t wondering where they could get their hands on some of that cheap leaden paint or how to add a few exposed magnets to cut their costs. Small manufacturers often choose the highest quality materials and do highest quality work. They are making heirloom toys to last long enough that your child can save a favorite toy for their own child someday.

Durability is another cost issue. Inferior materials and faster work cost less, but they often result in products that don’t last as long. Making products that will break and need replacing is exactly the clever plan of Planned Obsolescence. You can’t stimulate demand by making toys that last a lifetime. The idea of making products that would last only for a limited time was a mid-20th century idea of American industry to ensure long-term sales. If toys didn’t break and diapers didn’t wear out, why would anyone ever buy more? They wouldn’t, and that would be the end of industry. You see your role in this process, of course. Once you are in the cycle, you must continue to buy as products regularly break or wear out.

The only way to release yourself from the cycle of replacing faulty, unsafe, or worn out products is to buy high quality products.

Lead-coated Toys of 2007

Lead in paint on toys made in China wasn’t the only story during the 2007 toy recalls, but it was the biggest story. In addition to the 20 million Mattel toys mentioned above, millions of toys made by other brands and under no brand at all were also recalled. It’s easier to relate to iconic brands, though, because we can recognize them so easily. Thomas the Tank Engine wooden trains are a product like that. In June 2007, 1.5 million Thomas & Friends wooden trains and components of 25 types were recalled. These colorful toys were coated in paint that contained lead. Now, to be clear, Thomas & Friends products currently sold are all certified compliant to the new toy safety laws.

Wooden Mite Cars

As an alternative to branded, mass-produced toy vehicles, we carry toys made from bamboo, recycled plastic, and wood. Among our favorites are the little Mites wooden cars and trucks. These are the same size as popular wooden train toys. The Mite cars are made in Vermont from local Eastern white pine and rock maple. The toymaker, Montgomery Schoolhouse, has been making wooden toys for 40 years. Like all other toymakers selling toys in the U.S., their products are also certified compliant to new toy safety laws.

Go-to Organization

ASTRA, the American Specialty Toy Retailing Association, works hard to help consumers find quality toys. The members of ASTRA are specialty stores, individually owned neighborhood toy stores. ASTRA urges you to shop at your Neighborhood Toy Store on Neighborhood Toy Store Day, November 10th. Participating stores have entertainment, crafts, donations, or other events scheduled that day. Search for a store near you.

To ensure that you and your child have a positive experience, buy smart in the first place. In ASTRA’s Toy Buying Guide, they suggest that you “Focus on the kind of play a toy encourages, rather than on the features of the toy. (i.e. Think about what the child can do, rather than what the toy can do.)” They give helpful suggestions for each developmental level.

What You Can Do

As with issues of safety, you can ask for certificates, but this only tells you whether a product passed a test in a lab. What you really want to know is whether the product will last long enough to meet your child’s needs. A test doesn’t necessarily answer that question for you.

Shop at a local toy store or baby boutique where you come to know and trust the staff. They are experts in children’s products. As them about the quality of toys and other products before you buy.

Check customer service reports. If you do have a problem with a product, will the store help you solve your problem, or are you out of luck? This customer service site shows Toys R Us has a 7% positive rating. Their lowest score is in Issue Resolution. Ouch.

Check reviews . Start with the bad reviews and look to see how long it lasted for other buyers. Let other parents share their experience with you, and do them the favor of sharing your honest experience with both positive and negative reviews for products and for stores.


Seth M. Freedman, Melissa Schettini Kearney, and Mara Lederman, “Product Recalls, Imperfect Information, and Spillover Effects: Lessons from the Consumer Response to the 2007 Toy Recalls,” National Bureau of Economic Research, July 2009.

Eric S. Lipton and David Barboza, “As More Toys Are Recalled, Trail Ends in China,” New York Times, June 19, 2007. “China manufactured every one of the 24 kinds of toys recalled for safety reasons in the United States so far this year, including the enormously popular Thomas & Friends wooden train sets, a record that is causing alarm among consumer advocates, parents and regulators.”

Toy Buying Guide, Your Neighborhood Toy Store (ASTRA)

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