What is green for me isn’t necessarily green for us. What is green for now isn’t necessarily green forever. Global sustainability as a standard isn’t necessarily the only way each of us makes choices for our families. One of our customers asked, “What is the difference between products that are green for the environment and…Read the full article.

Why do you do what you do? What flipped your switch and helped you realize that you could make a difference in the choices you make for your children and for your family? Or, was it a gradual dawning realization that you didn’t have to do what everyone else around you was doing? So many…Read the full article.

Around Earth Day there is a lot of talk about which baby products are best for the environment. Watch out for the lie that disposable diapers are either a better choice or that they have the same environmental impact as cloth diapers. It isn’t true, and it’s easy to trace the source of this misunderstanding.…Read the full article.

A new report shows that consumers do look for familiar eco seals. What are you looking at when you see that merit badge sash of seals? What do these familiar seals mean, and how will they help you make green choices? We’ve separated the list into four types of seals: Memberships Awards Pledges & Petitions…Read the full article.

The same day I posted the whys and meanings of green certifications, I caught a link to a report that says that consumers pay little or no attention to the certifications. Consumers don’t trust the trustmarks. That is disheartening for those who are trying to do right by consumers—or even those who are looking for…Read the full article.

At the ABC Kids Expo, I found striking the prominent display of many seals and certifications. One booth displayed a whole row of seals across the back of their booth, the sign looking a bit like a scouting sash full of badges. You’ve probably noticed a similar collection of badges on product packaging in the…Read the full article.

I guess you can’t fault WebMD for their transparency. In a recent article on baby diapers, they found that neither reusable cloth diapers nor throwaway disposable diapers is a clear winner. This article is framed by five logos and banners and two funding statements. Who sponsors WebMD? Huggies. They are very open about it. And…Read the full article.