Book to Help Reduce Toxin Exposure During Pregnancy

Pregnant woman putting on lipstick

During your pregnancy, the developing fetus is far more vulnerable to toxins than you are as an adult. You are your baby’s protection, so protect your own environment to give your baby the best possible start.

Let’s start with the positive.  You need:

  • Clean Air (so, avoid outdoor activity when air quality is low and pollution is high, driving in congested traffic, wood fires, and, of course, smoking)
  • Clean Water (so, filter your drinking water, unless you know it is safe from the tap, and use a safe water bottle, such as stainless steel)
  • Clean Food (so, eat whole foods rather than processed food-like substances, and buy organics when you can afford them, especially dirty dozen; buy food in glass containers and use glass containers when you store leftovers)
  • Clean House (so, let someone else paint as you prepare for baby, switch to cleaner household cleaners and personal care products, and don’t wear perfumes; also, don’t rush into essential oils if you haven’t consulted an actual professional.)

With the pervasiveness of toxins in our modern lives, you need to do more than rush toward the positive. You need to understand and avoid the negative. You need to know what toxins surround you and where to look for them so you can remove them from your life.

Books about Avoiding Toxin Exposure

Are you ready to learn more? We stock a few carefully chosen books that we find most help us create healthy environments for our families.

There’s Lead in Your Lipstick: Toxins in Everyday Body Care and How to Avoid Them, Gillian Deacon
There's Lead in Your Lipstick

Your lipstick, shampoo, deodorant, nail polish, soap, and the rest of your personal care products could be exposing you to toxic chemicals unless you have switched to safe cosmetics. You can always make a quick check in the Skin Deep database to see what grade your products get. To be proactive about your choices, educate yourself with There’s Lead in Your Lipstick. You don’t need to go skin bare when you are pregnant (though, of course, you can!). If you still need cream for the stretching skin across your belly, you have natural skin care options. We sell these products because we use these products.

Slow Death by Rubber Duck: How the Toxic Chemistry of Everyday Life Affects Our Health, Rick Smith and Bruce Lourie
Slow Death by Rubber Duck

Beyond the (almost) obvious toxins in our grooming products, we are poisoned every day through basic household products. Read Slow Death by Rubber Duck to clean up your life during or before pregnancy, then you will have created a toxin-free environment for your new baby. A disturbing but empowering book. If you need a kick to clean up, this is it.

Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products and Services in Canada, Adria Vasil

Ecoholic reaches beyond just household products to become a Canada-wide guide to green energy, incentives and rebates available, waste disposal, and other services. You will need this information as you clean up your life. City-by-city guide includes Calgary, Halifax, Montreal, Ottawa, Toronto, Vancouver, and Winnipeg. This is just one of Adria Vasil’s Ecoholic books. We also carry Ecoholic Body and Ecoholic Home.

The Natural Pregnancy, Aviva Jill Romm, MD
The Natural Pregnancy Book

The Natural Pregnancy Book focuses on herbs to promote health, but you will also learn what to avoid. If you are looking for a positive focus, keep this book next to your resting place during your safe, natural pregnancy.

Funny Aside. It must be early. My husband asked, “What are you writing about?”

“Avoiding toxins during pregnancy.”

“Why would you want to avoid dauchshunds during pregnancy?”

I wouldn’t. Dauchshunds should be completely safe during pregnancy. Who can resist a wagging doxie?

Remember, your happiness spreads to your developing baby.

Photo pregnant girl paints lips – Image © Robertprzybysz |

Cloth Diaper Laundry: Do You Use Baking Soda and Vinegar?

Using baking soda and vinegar to wash cloth diapers

Understanding basic laundry science helps you get your cloth diaper washing right from the start. Understanding the basics of all of your household cleaning lets you use the simplest cleaners that do the job. We broke down household cleaning into five ingredients you probably already have in your kitchen.

When we apply that same idea of getting down to basic ingredients to cloth diapers, though, we don’t always end up with a solution that works for the diapers we have. When pushing the pH of baby diapers back to neutral (newborn skin and water pH 7), it is tempting to use baking soda (pH 9) or vinegar (pH 2) because we have them right there.

To clean grease from kitchen tiles or mold from walls, vinegar is a big help. Vinegar can help you break down mineral build up in your washing machine. But, if your problem is detergent build up in the washing machine, you should use baking soda. If you don’t know the difference and you use the wrong cleaner, it won’t help. They aren’t interchangeable.

You probably won’t hurt your tiles or walls by using the wrong cleaner, but your cloth diapers are different. They are made of material that is easier to damage. Use caution when you add baking soda or vinegar to your cloth diaper wash because they can have negative effects on some materials commonly used in cloth diapers. When they are safe to use, make sure you are using the right natural cleaning ingredient for the right job.

Sometimes I think manufacturers might be extra cautious with warranties that forbid specific additives because they want to simplify things for you, which is understandable. I wouldn’t want to encourage you to use additives restricted in warranties because I might not have all of the facts. What if I said, “Yes, of course baking soda is fine with your diapers,” then you use it on your bamboo rayon diapers and find that they start to disintegrate. Always look for the wash recommendations from the manufacturer of your cloth diapers. Listen to the manufacturer first. They know the cloth diapers, and they want you to succeed in using them.

Baking Soda

  • What it is: sodium bicarbonate (NaHCO3), mined from evaporated mineral springs. pH 9 (alkaline)
  • What it does: react with acids; absorbs odor as the microscopically porous molecules trap particles causing the odor. You may notice bubbling in hot water, as it releases carbon dioxide (CO2), leaving sodium carbonate (Na2CO3, washing soda) and water.
  • When to avoid it: when washing bamboo rayon, since it breaks down the fibers. It doesn’t just cause minor damage, it tries to return these extruded fibers to their pre-fiber goo state. IMPORTANT: DO NO USE WITH BAMBOO RAYON.
  • When to use it: in your dry pail as an odor absorbing pre-treatment. Not generally a problem as an ingredient in detergent, unless you are using rayon diapers.


  • What it is: solution of acetic acid (CH3CO2H). pH 2 (acidic)
  • What it does: dissolves mineral deposits (such as those left by hard water). Can be used as a natural antimicrobial (if you need to re-wash musty diapers left wet in the washer overnight)
  • When to avoid it: with PUL diapers and covers. Use sparingly with any product that has elastic.
  • When to use it: in wash to counter mineral build up in diapers and in final rinse as a natural fabric softener. Vinegar has many uses in laundry.

Asking Our Customers
As we go through week after week of cloth diaper laundry advice, we are answering questions that we hear in the store and online daily at One of our goals is to figure out where are customers are starting from. We don’t want to tell you what you already know. You may have noticed more cloth diaper laundry surveys than usual on our Facebook page. This is what we learned from you about baking soda and vinegar.

What Our Customers Say about Using Baking Soda on Cloth Diapers

I’m pleased to see that many of you are reading the wash instructions from manufacturers, and you know when baking soda is not recommended for your diapers.

Many of you use baking soda to deal with diaper pail stink or in the first rinse for general diaper stink. For some, baking soda was the solution to desperate stink situations.

Customers mentioned hard water in answer to both our baking soda and vinegar questions. Hard water causes some build up issues. How do you know if your have detergent build up or mineral build up in your diapers? Baking soda can help with the detergent build up (then, once the build up is gone, add more water and rinsing to your regular routine to prevent it happening again); it isn’t going to help with mineral build up, though, and it isn’t going to soften your hard water.

What Our Customers Say about using Vinegar on Cloth Diapers

It really surprised me to see so many people say they avoid vinegar because of hard water. I think we’ve run into one of those rumors about cloth diapers that isn’t actually based on the science.

Vinegar is not counterproductive in hard water. On the contrary, vinegar breaks down minerals. Vinegar will soften your water. Vinegar is commonly used as a natural fabric softener because it breaks down minerals.

If you have mineral build up in your diapers, bust that residue first. Then, go ahead and use vinegar. If you have a regular issue with this, you need to work on adjusting the basics of your wash routine because vinegar is not causing the problem of stink.

It’s true that some manufacturers recommend against vinegar—probably for the sake of simplicity, though likely because a lot of undiluted vinegar could break down soft plastics like PUL and elastic. Follow their advice IF you are using those materials. If you are washing all cotton prefolds or wool soakers, vinegar is your friend. Always remember when you are washing—or even before that when you are planning which cloth diapers to use—that not all cloth diapers are the same. Simpler materials require simpler cleaning.

Despite the bad advice about vinegar and hard water, I see that many people have had success with vinegar. Some use vinegar in every wash as a fabric softener, and some use it a couple of times a month.

As with all of the additives you can use when washing cloth diapers, it helps to know your diapers, your water, and your machine and choose your routine and ingredients based on your specific situation.

Image © Frannyanne |

Cloth Diaper Detergent Additives to Avoid, Usually

Cloth diaper detergent additives to avoid

What is in your laundry detergent? Even if you read the ingredients, you might not know what the ingredients are or what they do. Plus, if you are washing cloth diapers, you probably have in mind a list of additives to avoid because they void warranties.

In the spirit of asking WHY we should avoid every little thing rather than just giving you mysteriously vague rules to follow, we’re getting into the details of detergent additives today. We hope this will help you choose which detergent to use for cloth diapers and understand why you might even choose a separate detergent for the rest of your laundry.

The No-Nos


  • What it is: organic chemicals such as amino triazine, coumarin, and stilbene (that’s organic in the chemical sense not the agricultural sense)
  • What it does: gives the appearance of a whiter fabric. Think of these as little light reflectors that sit above the surface of the fabric fooling your eyes into thinking the real yellows of the fabric are more blue.
  • When to avoid it: always! You don’t want to use anything in your cloth diaper laundry that leaves a coating on the fabric.
  • When to use it: never an appropriate additive for use with cloth diapers and not necessary with your other laundry.


  • What it is: chemical compounds
  • What it does: a very small amount of color fools your eye into not seeing the underlying color of your laundry.
  • When to avoid it: always! Can leave a coating or, in some cases, be an allergen or irritant.
  • When to use it: never an appropriate additive for use with cloth diapers an not necessary with your other laundry.

Fabric Softener

  • What it is: chemical compounds that act as cationic surfactants
  • What it does: positive charge aligns on the surface of the fabric to create a lubricating coating, which feels soft to the touch and prevents build up of static electricity.
  • When to avoid it: always! For cloth diapers, do not use detergents with added fabric softeners. Even more than most of the other additives listed here, this will leave a repelling coating on your diapers that prevents fabrics from working as intended.
  • When to use it: Never. You can soften your cloth diapers without chemical softeners.

Stain Guard

  • What it is: chemical compounds vary
  • What it does: coats the fabric surface to repel stains during wear. Works in a similar way to fabric softener.
  • When to avoid it: always! Avoid anything designed to leave a coating because it will cause leaking and repelling.
  • When to use it: Never. The key to avoiding or removing stains from diapers is in how you treat the diapers after a diaper change. Use enzymes, warm pre-rinse, or sunning for natural stain removal.


  • What it is: artificial fragrances are chemical compounds that mimic natural scents; natural fragrances are usually extracted oils
  • What it does: smells nice, sometimes masking an underlying unpleasant scent in laundry that isn’t quite clean
  • When to avoid it: avoid artificial fragrances always. Avoid them not just in your laundry but throughout your home. Many of these chemical compounds are known allergens, irritants, and toxins.
  • When to use it: if you want a nice smell in addition to clean, use essential oils, BUT even these oils can coat the fibers of your cloth diapers and cause residue build up. Essential oils can be removed (washed out) of fibers easily, but you might want to avoid them for laundry.

The Naturals

Natural Oils

  • What it is: might be listed as “natural extract” on a detergent ingredient list. Fats or oils in natural soap can come from many different plant and animal sources, such as olive oil, milk, or soy. Saponification, the process of making natural soap, is a chemical reaction between lye (caustic) and fats or oils. Most laundry detergents are derived from petro-chemicals (oil and gas, primarily), but there are natural laundry soaps. Notice the difference in the use of the words “detergent” and “soap.”
  • What it does: could be a component of natural soap, an added scent, a natural fabric softener, or natural stain guard. Usually a natural replacement for one of the other additives listed here.
  • When to avoid it: in most cases, the oils in natural soaps will cause residue build up over time. I prefer to avoid petro-chemical products, but you need to understand the consequences of using natural products.
  • When to use it: some parents find no problem with natural soaps or soap nuts. If you want to go all natural and you have no problems, that’s perfect. If you do have build up but you don’t mind busting the build up with an occasion wash with RLR Laundry Treatment, that works. Ultimately, though, we’re trying to help you create a wash routine that works without leaving any kind of build up on your cloth diapers.

Free and Clear

  • What it is: microbiocidal or microbiostatic agents. Quaternary ammonium chloride and alcohol are two examples often used in detergents
  • What it does: kill (microbiocidal) or inhibit (microstatic) the growth of bacteria, fungi, and viruses, which could cause odor, staining, or allergies.
  • When to avoid it: if your fleece or PUL pocket diapers are leaking or repelling, this could be the culprit. These agents might be reacting with your water.
  • When to use it: many parents find no problem with free and clear detergents, but use with caution. Look for signs of leaking, and discontinue if it happens.


  • What it is: living enzyme cultures, most often in laundry detergent you will find protease (breaks down proteins) and amylase (breaks down carbohydrates)
  • What it does: breaks down (eats, digests, processes) organic materials that cause stains and odors
  • When to avoid it: when the warranty on your cloth diapers prohibits use of enzymes (maybe) or your child experiences redness or sensitivity (if you trace it back to enzymes). Most children will not have problems with diapers when enzymes are used in the cleaning. Studies suggest that it is not even possible for enzymes to cause rash and redness, since they do not attack living cells. It is common among cloth diaper people to recommend against the use of enzymes, but we find them a very useful, low-environmental impact addition to washing heavily soiled laundry such as cloth diapers, socks, and T-shirts.
  • When to use it: pre-soak or low-temperature wash. See our detailed post about enzymes in cloth diaper laundry from earlier this week.

The Basic Cleaners


  • What it is: sodium borate, mined from evaporated lakes or produced synthetically
  • What it does: softens water; converts water to hydrogen peroxide. Works better in hotter water.
  • When to avoid it: because borax is caustic, it could cause some breakdown in soft plastics and latex. You might want to avoid it on covers that have soft plastics (PUL) or elastic and on diapers with elastic. If you have trouble rinsing your laundry completely because of an HE washer or a detergent that leaves a residue, don’t use borax. It can be a skin irritant if left in residue. In general, though, borax used properly and rinsed completely is just one of the basic ingredients of laundry detergent. Keep it away from children and pets; don’t breathe it in; don’t use it around food.
  • When to use it: use freely with prefolds. Many homemade laundry detergents use borax as an ingredient. Unless you have trouble rinsing out detergent, it is safe.

Baking Soda

  • What it is: sodium bicarbonate, mined from evaporated mineral springs
  • What it does: in baking, it acts as leavening agent by reacting with acidic ingredients to release carbon dioxide; in laundry, it is used as a softener and odor absorber.
  • When to avoid it: when washing bamboo rayon, since it breaks down the fibers. It doesn’t just cause minor damage, it tries to return these extruded fibers to their pre-fiber goo state. IMPORTANT: DO NO USE WITH BAMBOO RAYON.
  • When to use it: sprinkle in your dry pail as an odor absorbing pre-treatment. Not generally a problem as an ingredient in detergent, unless you are using rayon diapers.

Oxygen Bleach

  • What it is: sodium percarbonate (or hydrogen peroxide, when liquid)
  • What it does: breaks the chemical bonds of color, such as stains that you are trying to remove from diapers.
  • When to avoid it: low temperatures, since it only works at higher temperatures. In general, you don’t need to avoid oxygen bleach or hydrogen peroxide. This is a safe alternative to chlorine bleach. If you notice excessive breakdown of fibers or if you are washing primarily PUL, you might want to use it only sparingly.
  • When to use it: generally safe for health and environment as an additive in laundry detergent or as an additional treatment for laundry.

Which laundry detergent additives you avoid often depends on your water, your washing machine, and the type of fabrics you are washing. We hope that understanding detergent ingredients will help you pick a detergent that will work for you from the start.

Image © Glo5 |

Cloth Diaper Laundry Additives: Fabric Softeners

Cloth Diaper Fabric Softeners

Making your cloth diapers soft has to be a good thing, right? Of course, but don’t be fooled into using chemical fabric softeners to do it or you will be in for a leaky, repelling surprise.

As we think through the reasons behind basic cloth diaper washing techniques, we want you to have the information you need to make decisions about your laundry. Sometimes additives sneak in under your radar based on the claimed results (“Whiter! Brighter! Softer! Self-folding!”). If you saw on the box a description of what products actually do—that is, how they work—you might not be so quick to add to your laundry.

I often think of the 1990 film Crazy People, in which an advertising exec leads a group of patients in a mental institution in writing honest advertisements. Volvo, for example, was “boxy but good.” For fabric softeners, we could say:

“Fabric softeners coat your clothes with chemical lubricants that conduct electricity so you don’t notice a build up of static cling!”

“Hydrophobic chemicals in fabric softeners reduce absorbency of your cloth diapers but feel smooth against your baby’s skin.”

“You may inhale toxic chemicals from this softener, leaving you with headaches and irritability, but at least the fabric won’t irritate your skin, much.”

It doesn’t sound so appealing that way.

First Rule of Fabric Softener for Cloth Diapers: Don’t Use It

Do not use chemical fabric softener with cloth diapers. Look at your detergent, and avoid a detergent with added softeners. It doesn’t matter whether these are silicone-based lubricants, polymer emulsions, clay, salt, acid, fragrance, or whatever. The point is, you don’t want to add any of this to your diapers. They will leave residues that will inhibit absorbency of cotton diapers, wool covers, and microfiber inserts; deteriorate the waterproof laminate layer on PUL covers; cause build up on your washing machine and dryer; and coat all of your cloth diapering accessories with a layer that will hold on to stink.

There are exceptions to the rule not to use fabric softeners. You can soften your diapers without the negative effects of chemical softeners. As with all of our other laundry advice, you need to know what problem you are solving before you can decide on a solution.

Vinegar can have a similar effect to chemical softeners in neutralizing the electric charge that you notice as static electricity. You will find some cloth diaper retailers who recommend baking soda in the rinse to soften cloth diapers. These might be fine with cotton and hemp, but they might not be fine with the rest of your diapers. Using either will void the warranty on some diapers. (More on vinegar and baking soda coming up.)

Wool dryer balls or hard dryer balls, like Nellie’s Dryer Balls, can soften fabrics mechanically rather than chemically—that is, by flexing the fibers as they tumble in the dryer. To the extent that they neutralize the electrical charge, they have a similar effect to chemical softeners designed to reduce static cling.

Dryer sheets without chemicals can also be cloth diaper safe. Maddocks Static Eliminator Reusable Dryer Sheets reduce static cling because of their weave. They only get a B in the Environmental Working Group database of household products, though, because they are made with polyester and nylon.

A few fabric softeners get a good grade in the Environmental Working Group database of household products. Keep in mind, though, that any gum or glycerin can coat diapers—even natural fiber fitted or flat diapers. A natural residue is still a residue. You don’t need any kind of gummy lubricants for your cloth diapers.

What Do You Customers Say?

We’ve been asking customers and Facebook followers what laundry additives they use and why. I was pleased to see that most of you already know that you shouldn’t be using fabric softeners with cloth diapers, and many of you understand why.

“I don’t use it for anything at all. Too many awful chemicals!” says Alyssa.
“I don’t even have fabric softener; seems like a waste of money,” wrote Michelle.
“Wool dryer balls all the way!” says Stephanie

Simple Guidelines to Fabric Softening


Artificial Fragrances in Your Home

Fresh outdoors smell

Artificial fragrances lurk unmarked in many of your household cleaning products. These fragrances can be bothersome as they leave residues, irritating when they are allergens, and harmful when they pose known health risks.

“Fragrance affects us all. For some, it can enhance a moment, invoke a memory, or even improve a mood. As consumers, we seek it out in all kinds of products we use in our everyday lives. And for many of us, there’s a positive sensory experience associated with fragrance. But unfortunately, this may not be without consequence. In addition to the potential health consequences of certain fragrance ingredients linked to cancer, interference with hormones, and reproductive harm, a significant portion of the population suffers from fragrance-related allergies.” Women’s Voices for Earth, “Secret Scents: How Hidden Fragrance Allergens Harm Public Health,” February 2013.

Bothersome, Irritating, and Harmful

Fragrances are just bothersome when they leave a residue. I’ve been writing about residues and the consequences for your cloth diapers, so you probably have an idea that residues of oil, minerals, or any other substances can hold on to nasty stink. It’s just strange to me that we allow ourselves to be convinced that we need to spray fragrance around our homes or plug oil burners into our outlets. Both of these leave a film on the walls, the fabric of furniture, and everywhere else in our houses. That is the least of what artificial fragrances in household products do.

Worse, artificial fragrances are often allergens. Even some cleaning products formulated to be allergy-safe have unlisted ingredients that are known to cause problems for those with sensitivities or allergies. There is a lot of work being done right now to expose then remove allergens from household products.

Worst of all, though, are the toxic chemicals in household cleaning and freshening products that expose us to a long list of harmful effects. We don’t even know all of the effects because these chemicals are not tested and approved for use.

Naturemom works hard to help you remove toxins from your home by choosing carefully which products to sell at and by educating customers about the problems with conventional products. She told me that if she could convince parents to do just two thing to keep toxins away from their children, those would be: 1) ditch artificial fabric softeners, and 2) don’t use fragrances that are sprayed around the house. Those artificial fragranced plugins are her worst nightmare.

So, you avoid the problem ingredients, right? Not quite so easy. You can’t avoid them because toxic fragrance ingredients aren’t on labels. Now what?

Disclosure of Ingredients

Have you ever noticed “fragrance” as an ingredient on shampoo, cleaners, or laundry detergent? What is “fragrance”? Can I get a Material Safety Data Sheet on that? No, of course not. Manufacturers are not required to list individual ingredients. They argue that proprietary blends must be kept secret.

Sure it’s a problem that manufacturers include toxic ingredients in their products marketed to clean our houses, but it’s an even bigger problem that they aren’t required to disclose ingredients. How can I stay away from allergens, irritants, and even neurotoxins or carcinogens if I don’t know what is in these products? I can’t—unless I read studies that have independently tested these products for the offending ingredients.

Some manufacturers argue that their websites (or side project websites, away from consumer traffic) are the best place to list ingredients. That just makes the information more difficult to find when we make our buying decisions. Deep on those websites where they are difficult to find and even more difficult to download to your phone while you are shopping, a couple of manufacturers have provided master ingredient lists. These lists don’t help me know which products to avoid because of specific allergens, though. They are not helpful in the way that we as consumers need help.

Listing ingredients on products should be the standard. Some companies (Clean Well and Seventh Generation) use peel-back labels to list all of their ingredients. The methods are available. Not listing ingredients is a choice that large manufacturers are making because it masks their inclusion of toxic chemicals.

Simple Actions You Can Take

  • Go through your house, pull up the Environmental Working Group database, and check every household cleaning, freshening, laundry, kitchen, bathroom, floor, furniture, and other product. Ditch the toxic cleaning products.
  • Use simple ingredients like boiling water, vinegar, and lemon to give your house a cleaner clean.
  • If you want to add fragrance to your homemade cleaning products, use natural smells, such as orange peels in vinegar for cleaning, or add essential oils, that contain no undisclosed chemicals. When you control what you smell, you can avoid anything that causes allergies or sensitivities for your family members.
  • Learn about chemicals of concern and the chemical body burden. The research and campaigns below will give you a lot of information to share with your friends and family.

Consequences of Artificial Smells

One of the consequences of all of the conditioning to artificial smells is that you begin to believe the underlying message: your smell is wrong. If you or your house are stinky, there is a remedy for that. Find the source and clean it up. Doesn’t that sound simple?


A 2007 study by the Natural Resources Defense Council (NRDC) found pthalates in air fresheners, even those labelled “all natural.”

In a 2011 study, Women’s Voices for the Earth looked at toxic chemicals in popular household products, including not just air fresheners but laundry detergents, all-purpose cleaners, disinfectant sprays, and more.

Women’s Voices for the Earth created the report card The Dirt on Cleaning Product Companies to show what major manufacturers are doing about toxic chemicals in their products.

Campaigns & Organizations
NRDC Take out Toxics campaign points out that 80,000 chemicals permitted in products in the U.S. have never been tested for health effects.

Safer Chemicals / Healthy Families is a coalition of professionals, businesses, advocacy groups, and others. This is an active organization you can follow on social media for alerts about toxics and efforts to remove them from household products. Safer Chemicals / Healthy Families lists the major chemicals of concern and their consequences.

Women’s Voices for Earth Secret Scents campaign focuses primarily on the issue of allergens used as fragrance ingredients in common products.

Women’s Voices for Earth What’s That Smell? campaign focuses on chemicals of concern used as fragrance in cleaning products.

Image © Erik Reis |