The Power of “Moms” – Collectively we CAN make a difference.

We’re not exactly Neo-Luddites, as my husband likes to joke, (heck, I make a living on the internet!) but we do tend to live less “commercialized” lives. We don’t shop much, other than for necessities, our children play with natural toys void of cartoon characters, we don’t currently own a TV making my daughter one of the only 3 and a half year olds that doesn’t know who Dora the Explorer is, and we have a ‘no video game systems’ rule in our home. So when news broke out on Twitter about the controversial Motrin/babywearing ad, I’ll admit my first response was, “what the heck is Twitter?”.

I’ve since learned all about this whole “social networking” thing, and while I had an inkiling of an understanding before this past Monday, now it really has me thinking. The ad Motrin (Tylenol) had run was about the “pain” associated with babywearing, and how the “supposed bonding” is worth it. We would absolutely have to disagree with their take on babywearing (check out our new Babywearing 101 Guide!) and we are not alone. The ad was protested by a group of moms on Twitter this past weekend. Apparently within hours so many parents had shown their displeasure with the ad, Motrin quickly decided to pull it (hense the reason we can only view this now on YouTube!). Read Babywearing International’s response here.

While the ad was definitely in poor taste, something else caused quite the stir – the power of the “mommy blogger”. The outrage shown by so many mothers all at once left a number of individuals to question whether “moms” were deserving of this type of pull on corporate America. As one Twitter commentator wrote: “Aren’t there more substantive and meaningful issues where you could direct your combined will?”. When you sit back and consider the sheer power of the internet and our ability to network socially, I say sure, why not!

This is exactly where Big Green Purse comes in. Considering women spend $.85 of every dollar in the marketplace, their mantra is that collectively we CAN make a difference. As stated say on their website, “that’s a lot of power packed in a purse, but only if it’s used in a way that can’t be ignored”. The Big Green Purse is encouraging A MILLION WOMEN to shift at least $1000 of money they already spend anyway, to more environmentally friendly products. Why?

  • The fastest, most effective way to stop polluters is by pressuring them in the marketplace.
  • Women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services.
  • Women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference.
  • Women must act intentionally, collectively, and with the full force of our purse power behind us if we hope to leave our children and grandchildren a better world.

It sounds like we’re on a similar mission at Parening By Nature and we’re glad to be a part of it – for our children, our families, our future.

The power of social networking is pretty amazing. So is the power of our spending. Imagine if we combined the two. Take the Big Green Purse challenge, and pass it on. Let’s show corporate America what we’re REALLY made of.

And to Motrin – I can think of a hundred reasons why a mother might need pain relief. Babywearing does NOT need to be one of them. If your baby carrier is causing you pain, you might simply need a better, more supportive carrier. Check our our selection of pain-free baby carriers and baby slings and experience the Joy of Babywearing. To wrap up International Babywearing Week we’re offering 10% off all EllaRoo baby carriers, for a limited time. Enjoy!

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